Agenda for Last Year's Mobility LIVE! 2013

Mobility LIVE! brings together key thought leaders and decision makers in the areas of mobile technology standards, strategies and innovations. Tap into the mobile industry and learn how to leverage the power of mobility through interactive programs, including:

 

Industry Track Sessions
We focus on big data, education and emerging technologies, media and entertainment, e-commerce and mobile marketing, and mobile strategies.

 

Technology Briefings
Insights from business industry luminaries and entrepreneurs.

 

Interactive Digital Playground
Features from vendors and startups showcasing their products and exploring the future of the industry.

 

X-ploit the Power of your Platform
Get hands-on experience with wireless technology where experts demonstrate how to get the most out of mobile technology.

 

The schedule is frequently being updated as new speakers and presentations are added. Check back regularly so you don’t miss out on this action-packed, day-long lineup of events.

 

TimeProgram
7:30 - 8:30

Breakfast

Lower Galleria

Breakfast will be served from 7:30 - 8:30 a.m. in the Lower Galleria.

CLOSE
8:30 - 9:30

Keynote Morning Presentation

Rich Theater

Speakers

ALAN DABBIERE

ALAN DABBIERE
Chairman at AirWatch

Alan Dabbiere is the chairman of AirWatch, a leader in enterprise-wide mobile device and WLAN management solutions, having joined the company in 2006. In his role, he drives the company’s vision, direction and growth plans. Mr. Dabbiere is also the president of AJD, LLC, a privately held investment company, and he serves on the board of PrimeRevenue, an Atlanta-based supply chain fi­nance company.

PAUL M. MANKIEWICH

PAUL M. MANKIEWICH
Chief Technology Officer, Mobility at Cisco

Paul Mankiewich is Chief Technology Officer (CTO) for Mobility at Cisco.  In this role, he oversees Cisco’s mobility technology strategy and solutions that address service provider challenges of network reach and network intelligence.   Additionally, he drives thought-leadership and next generation mobility architectures for service provider customers and broadly in the industry.Mankiewich has more than 20 years of experience in the telecommunications and networking industries, with a focus on wireless.  He has expertise in converged solutions as well as individual network elements with extensive experience in the application space.  An industry veteran, Mankiewich has held leadership and key technology positions throughout his career.

CLOSE
9:45 - 10:35

Mobility and Security

Rich Theater

The panel discusses the most current issues around mobile security. Those on panel deal with these issues on a daily basis for major organizations.

Speakers

CHRIS HUFF

CHRIS HUFF
VP, Mobile & Consumer App Development at The Weather Channel

Chris Huff is Vice President of Mobile and Consumer App Development at The Weather Channel.  The Weather Channel is the world’s leading cross-platform media company and the top Mobile content destination with over 100 Million downloads and over 40 Million unique visitors across all mobile properties.  The TWC app is the #2 all time downloaded iPad and #7 all time downloaded iPhone app in the Apple App Store.  Prior to joining The Weather Channel, Chris worked at The Home Depot for 12 years where he led numerous development teams including International, SAP software development, Enterprise SOA, and more recently Online and Mobile Application Development. 

ALAN DABBIERE

ALAN DABBIERE
Chairman at AirWatch

Alan Dabbiere is the chairman of AirWatch, a leader in enterprise-wide mobile device and WLAN management solutions, having joined the company in 2006. In his role, he drives the company’s vision, direction and growth plans. Mr. Dabbiere is also the president of AJD, LLC, a privately held investment company, and he serves on the board of PrimeRevenue, an Atlanta-based supply chain fi­nance company.

JIM GUINN

JIM GUINN
Managing Director, Leader at PwC

Jim Guinn is a managing director in PwC’s IT Security, Privacy and Risk practice with a focus in energy, and leads PwC’s US Mobile Security Core Team. Responsible for security and technology consulting in the energy, oil & gas, and other verticals, Guinn delivers a wide range of solutions to assist his clients. His responsibilities include developing strategies, reference architectures, repeatable solutions and processes to help clients deliver and deploy secure applications into the markets they serve.

PHIL AGCAOILI

PHIL AGCAOILI
Chief Information Security Officer (CISO) at Cox Communications Inc.

Phil Agcaoili leads security at Cox Communications and has represented GE, VeriSign, Alcatel, Scientific-Atlanta, Cisco, Dell and Cox in their respective Corporate Security, Privacy, Risk and Compliance Councils. He matured Dell Global Information Security, building one of the most successful supply chain and application security programs in the world. His security team at Scientific-Atlanta was recognized as world class before the $6.9B Cisco acquisition. He was an early start-up member of Internet Devices (acquired by Alcatel for $180M) and was VeriSign’s first CISO after he sold SecureIT for $70M. Dozens of start-ups have since been founded by SecureIT alumni.

HUMAYUN ZAFAR

HUMAYUN ZAFAR
Assistant Professor of Information Security and Assurance at Kennesaw State University

Dr. Humayun Zafar is an Assistant Professor of Information Security and Assurance and Director of the Mobile Application Development (MAD) Lab at Kennesaw State University. He received his doctorate from the University of Texas at San Antonio. His research interests include organizational security risk management, network security, and organizational performance. His work has appeared in numerous journals and conferences. In summer 2013 he designed the MAD Junior program to impart STEM knowledge to middle school students through creation of games for mobile devices. He recently received a grant from Google (via the Tides Foundation) to continue with the program in 2014.

CLOSE

Consumer Needs in Mobile Media and Entertainment

Center Space

What does the future look like for mobile within the gaming, media and entertainment industry for the next year or two? Join this exciting panel presentation to find out.

Speakers

CRAIG KIRKLAND
Senior Director of Product Strategy at CNN

Craig Kirkland is the senior director of product strategy for CNN, responsible for CNN Digital’s business and product strategies across all products and platforms.  In this role, Kirkland also manages strategic partnerships and leads CNN’s award-winning mobile business.  Under his direction, the CNN App for iPad was named as one of Apple’s top ten iPad apps of all time.  Kirkland is based in CNN’s world headquarters in Atlanta and reports to Karen Degrammont, vice president of CNN’s Global Strategy and Business Intelligence.

MICHAEL GABRIEL

MICHAEL GABRIEL
Owner at Double Angel Productions LLC

Michael Gabriel was executive vice president, information technology and CIO, for Home Box Office from June 1999 through July 2013. Before joining HBO, Gabriel was vice president and chief information officer for the National Basketball Association (NBA), where since 1997, he was responsible for all aspects of the group’s IT needs, encompassing eight international and three domestic offices. From 1993 to 1997, Gabriel was vice president, information technology for EMI-Capitol Music Group, North America.  He was responsible for company-wide IT planning and support for twelve decentralized business units in the US and Canada.

ANDREW GREENBERG

ANDREW GREENBERG
President at Georgia Game Developers Association

Andrew Greenberg, best known for designing computer games and roleplaying games, is lead developer on the upcoming Haunted House Tycoon PC/Mac game and the Fading Suns: Noble Armada mobile and tablet game. Andrew co-created the “Fading Suns” roleplaying and computer games and was the original developer of White Wolf’s “Vampire: The Masquerade.” He has credits on more than 50 White Wolf products and more than 20 HDI books. A fellow with the Mythic Imagination Institute, Andrew is also president of the Georgia Game Developers Association and organizer of the Southeast Interactive Entertainment and Games Expo (SIEGE).

ANDREW KATZ

ANDREW KATZ
Founder & CEO at Thumb Friendly

Growing early stage companies, while working with exceptionally talented people has been a consistent theme in Andrew’s professional career.  Katz’s ability to convert innovation into real results and profit has been the key driver of his success.  As Founder and CEO of Thumb Friendly, Katz’s responsibility is for the overall strategic direction, growth, profitability and management of the company. The ongoing worldwide adoption of smartphones, combined with transferring best in class innovation into profitable monetization strategies, continues to be the primary driver behind the exceptional growth at Thumb Friendly.

MARCI TROUTMAN

MARCI TROUTMAN
Founder and CEO at SiteMinis, Inc.

Marci Troutman is the founder and chief executive officer of SiteMinis Incorporated, a mobile software solution for companies that realize the growth and need for a robust high functioning mobile web presence to reach their customers. Marci is an internet services veteran with more than 15 years of experience in web development, programming and eCommerce.  She is also an expert in M-Commerce technology, which she has been developing since 2004.

CLOSE

The Interconnected Multiscreen World

Event Room

“Mobile is dead, long live mobile!” Mobile, as a siloed category, has been replaced by the ubiquitous connect-screens. The brand, retailer and content owner, that can navigate this new multiscreen economy, will drive relevancy and reward. Industries need to understand this new world and their new consumer. Ten years ago, you never needed to follow these consumers; now you need to plot their screen journey in minute detail.

The Multiscreen world is made up of consumer moments across their connected-screens during the course of the day. The Multiscreen economy is about the democratization of information and access, and the liberation of the consumer. The new brands, agencies, developers, and investors need to rethink the way we communicate with this consumer. The Chief Digital Officer (CDO) is now the resident Chief Disruption Officer.

Speakers

GARY SCHWARTZ

GARY SCHWARTZ
President and CEO at Impact Mobile, Inc.

Gary Schwartz was recently named the Mobile Commerce Evangelist of the Year 2013 by Mobile Marketer. Mr. Schwartz has been at the frontlines of the mobile industry for over a decade and is the author of two books, “The Impulse Economy: Understanding Mobile Shoppers” and “Fast Shopper. Slow Store: A Guide to Courting and Capturing the Mobile Consumers,”both of which highlight the current state of the mobile commerce space and chronicle the significant impact that the mobile revolution is having on consumers, retailers and brands. As president of Impact Mobile for the past 12 years, he has helped retailers leverage mobile technology to advance their marketing goals.

CLOSE

The Right Answer to the Wrong Question: Reaching the New Mobile Customer

Conference Room A&B

The mass adoption of mobile technology has created a new human dependency on mobile devices, giving birth to a new type of consumer: The Mobile Consumer. Unlike any consumer we have seen before, this consumer is smarter, more aggressive and for the first time, influenced by their surroundings. Join us as we discuss how to effectively monetize this new consumer by focusing on the human factor and being responsive to the user, not the device.

Speakers

JOHN LIM

JOHN LIM
Founder & Chief Executive Officer at Life in Mobile

John Lim is a consummate entrepreneur with a proven track record, who has built and sustained a successful 15-year professional career in mobile telecommunications and marketing strategies. He founded multiple companies, including Global TelCom, On Site Marketing and Mobile Real Estate, all of which have been successful monetizing mobile. Currently, John is the founder of Life in Mobile, a mobile innovation company leveraging Reactive Analytics™ to maximize mobile monetization world-wide. John's knowledge and accomplishments have been covered by the Mobile Marketing Association, featured in the Michael Becker book, Marketing for Dummies, and discussed in a chapter of Allan Dalton's best-selling book, Leveraging Your Links. He has traveled on tour with Google, as well as spoken at events both domestically and internationally, providing expertise on how to monetize mobile. All of John's endeavors have solidified his position as a true visionary in the mobile space.

CLOSE
10:45 - 11:35

The Seamless Customer Journey

Rich Theater

Today's consumers are increasingly looking to their mobile devices as the key touch point to unique brand experiences that enhance their offline activities. When a guest engages an InterContinental Hotels Group (IHG) brand, they expect mobile to assist them in all the different stages of trip planning and stay management.  From searching, shopping, purchasing, pre-stay planning, and on property management, Mobile is constant travel companion.

Come hear how IHG is creating a Seamless Guest Journey that delights guests and creates loyalty by addressing today’s challenges with the “always tethered, always on” consumer. The IHG family of 9 brands such as Holiday Inn, Hotel Indigo, Crowne Plaza and InterContinental boasts more guest rooms than any other hotel chain worldwide and services 157 million guest stays annually.

Speakers

BILL KEEN

BILL KEEN
Director of Mobile Solutions at InterContinental Hotels

In his role, Mr. Keen has responsibility for mobile channel product strategy and marketing programs which generated over $330M in gross revenues during 2012; up from $2M in 2009.  Before focusing solely on mobile solutions, Mr. Keen concurrently held responsibility for all branded web products that contributed more than $3 billion annually to IHG. Prior to joining IHG in 2007, Bill spent more than 15 years in the online and ecommerce space; first as Director of Internet Services for BellSouth where he managed product management and marketing and later with CheckFree Corporation where he worked as Director of Product Marketing focusing on the development of ecommerce payment strategies. 

TOM DALY

TOM DALY
Director, Mobile, Global Interactive Market at The Coca-Cola Company

Tom Daly is a member of The Coca-Cola Company’s Global Interactive Marketing team. Since joining Coca-Cola in 2005, he has lead and contributed to many of the company’s highest profile online programs such as the 2006 Winter Olympic Games, 2006 FIFA World Cup and the award winning (and ground-breaking) re-launch of Coca-Cola.com. He’s been actively involved the company’s mobile initiatives (he’s past Vice-Chairman of the Mobile Marketing Association) and currently oversees a diverse range of initiatives ranging 2D mobile codes to worldwide search marketing programs to the company’s strategies and policies for hiring, evaluating and compensating all interactive service providers.

LARRY WILLIAMS

LARRY WILLIAMS
Vice President for Technology Industry Development at Metro Atlanta Chamber

Larry Williams is MAC’s leader of strategy for the growth and development of the technology industry in Atlanta, with a focus on mobility, internet content and security, software development and financial transaction processing. Williams provides leadership and direction to MAC’s Mobility Task Force and to the Technology Leadership Council. The Mobility Task Force, backed by high-level leadership and world-class consultants, is leading the strategic direction of Atlanta’s Mobility initiative. The Technology Leadership Council, made up of key business leaders, economic development partners and government officials, is shaping the vision for Atlanta’s technology industry.

CLOSE

Driving Results Today with Premium Mobile Advertising

Center Space

Consumer adoption of mobile content is increasing at a rapid rate. In order to invest in next-generation products and services, media companies turn to advertising as a tried-and-true means of reaching consumers. Learn how industry leaders are building sustainable businesses and engaging consumers in effective ways from some of the best and brightest in the industry.

Speakers

CAMERON CLAYTON

CAMERON CLAYTON
President, Digital Division at The Weather Company

As president of the digital division, Clayton leads the teams responsible for The Weather Company's (Weather) mobile and digital applications, interactive television, consumer applications software, and product development for weather.com and Weather Underground.

SUZY DEERING

SUZY DEERING
President at Moxie Interactive

Suzy Deering is a recognized marketing communications veteran with a history of leveraging cutting-edge trends in technology; traditional, digital and social media; communications; branding and research. Her 21 years in the industry spans from Disney to Verizon, and since 2012 she has been leading the charge at Moxie, where her contagious energy and endless enthusiasm drive Moxie forward at 4G speed.

KEVIN WASSONG

KEVIN WASSONG
Chief Executive Officer at LIN Mobile

Kevin Wassong joined LIN Media as the CEO of LIN Mobile in 2012. Kevin is responsible for defining the strategy, vision and execution of LIN Media’s mobile efforts. Kevin brings a deep creative, marketing and technology experience to LIN Media having founded and lead J. Walter Thompson’s first digital offering in North America digital@jwt and having built Minyanville Media, Inc. an Emmy Award winning financial media content development firm. Today, Kevin leads a team of seasoned digital experts delivering mobile solutions and revenue growth for Lin Media’s 43 affiliate TV stations across the US. Beyond the LIN Media footprint, Kevin leads the team in the development of strategic solutions including a comprehensive analytics platform and ad product suite delivering scalable mobile marketing for national and local advertisers.

LOUIS GUMP

LOUIS GUMP
President and Chief Executive Officer at LSN Mobile

Louis is a seasoned executive with deep experience in mobile media, technology, sales and business development. As CEO of LSN Mobile, he leads the overall strategic direction of the company, as well as day-to-day operations, product realization and team development. He is also a member of the board of directors. Prior to joining LSN Mobile, Louis led industry-leading mobile teams at both CNN and The Weather Channel, setting benchmarks for excellence and market impact.

CLOSE

Mobile Beyond Devices: Wearable and Connected Cars

Event Room

Mobile is more than a channel or a device. It’s how technology moves and how technology moves us. It’s instant access to real-time information when we are on the go.

 So what does it mean when we start to include wearable technology into the mobile category? How might new technologies such as connected vehicles drive the future of mobile? In this session, we’ll explore the definition of mobility to reveal its true meaning—past, present and future.

Speakers

NICOLA SMITH

NICOLA SMITH
Vice President of Innovation at Engauge

Nicola drives thought leadership around innovation and serves as a pivotal educator of emerging technologies, participant behavior and digital trends at Engauge both internally and externally. Nicola's understanding of the compelling connection between technology and human behavior contribute to her digital marketing space knowledge; in turn helping her play a role in identifying marketplace trends and in creating engaging campaigns.

DAVID REEVES

DAVID REEVES
SVP, Director of Creative Innovation and Development at 22squared

David builds bridges between man and machine. His background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. He has focused exclusively on mobile technology and ideation for many Fortune 500 companies, including AT&T, Verizon Wireless and 20th Century Fox. He provides thought leadership and campaign strategy for digital portions of new and existing business opportunities at 22squared, and works with our senior leadership team to establish agency innovation goals and processes.

FRED BLUMER

FRED BLUMER
CEO at Vehcon

An industry thought-leader in the application of telematics to the automotive insurance and maintenance industries, Fred Blumer is a sought-after speaker and author on the topic.  An entrepreneur able to turn ideas into products, Fred co-founded Vehcon in 2012 after exiting Hughest Telematics, Inc., which sold to Verizon in 2012.  A serial innovator, Fred founded Vehcon, Inc., a connected vehicle services company based in Atlanta, Ga., in 2012. Vehcon will launch Phase I Implementation of its first service offering in Summer 2013. 

PETER JENKINS
at IBM

 

CLOSE

The Vision of the Future from the VC Perspective

Conference Room A&B

During this session, attendees will get the inside look at the future of mobile from the VC perspective.

Speakers

GEORGE MASHINI

GEORGE MASHINI
Chief Executive Officer at Catavolt

George has been in the enterprise software field for 13 years with experience in software development, project management, professional services organizations, product management and executive management. In his previous leadership role at Paragon Software, George experienced all phases of enterprise software growth as part of the core management team. In 2005, George was part of a core team at Paragon that led the company to a successful exit for its investors via a sale to Infor Global Solutions. George has helped establish Catavolt as a market innovator in the areas of hybrid cloud computing and mobile business applications by creating software that leverages existing systems along with new technology. As Chief Executive Officer, George is focused on applying new techniques and technologies in innovative ways that bring business value to Catavolt’s customers.

NELSON CHU

NELSON CHU
VC Managing Director at Kinetic Ventures

Nelson joined Kinetic Ventures in 1998. His investment activities focus on information and infrastructure technologies, enterprise and Internet software, and other emerging software and hardware technologies. He has led a broad range of Kinetic investments including BroadWare (acquired by Cisco; NASDAQ: CSCO), VerticalOne (acquired by SONE; NASDAQ: SONE), FoodBuy (acquired by Compass Group; LSE: CPG.L), Cardlytics, Tower Cloud, and Kwarter. Prior to joining Kinetic Ventures, Nelson was a management consultant with McKinsey & Company and a Development Manager with Oracle. Nelson received his BS in Electrical Engineering (summa cum laude) from Virginia Tech, his MS in Electrical Engineering from the Massachusetts Institute of Technology and his MBA with distinction from Harvard Business School.

MATTHEW CHAGAN

MATTHEW CHAGAN
VC Principal at Trident Capital

Matthew Chagan joined Trident Capital in 2007 and is a Principal focusing on investments in Software, Mobility and Adtech. Matthew is currently on the board of directors of mBlox and has served or is presently serving as a board observer at Appia, AccountNow, Bytemobile and Merchant e-Solutions. In addition, he was actively involved with Trident’s investments in Brightroll, 2Checkout, Sojern and Teladoc. Prior to Trident, Matthew was a Vice President at SVB Alliant, the investment banking arm of Silicon Valley Bank.

GLENN MCGONNIGLE

GLENN MCGONNIGLE
VC General Parter at Tech Operators

Glenn McGonnigle is a General Partner at the Atlanta-based early stage venture capital firm TechOperators.  Prior to launching TechOperators in 2008, Glenn was most recently CEO of VistaScape Security Systems, a venture-backed provider of enterprise intelligent video surveillance software.  He lead the company through its successful sale to Siemens Building Technologies.  Previously, Glenn was a co-founder and top executive of Atlanta-based Internet Security Systems (ISS) where he helped raise initial venture capital and launch the business.  For 7 years, he led the business development team in developing sales channels and entering the managed security services market. During his tenure, the company grew from startup to revenues of over $225 million and was later acquired by IBM for $1.3 billion.

HAMISH CALDWELL

HAMISH CALDWELL
CMO at Mformation

Hamish Caldwell has over twenty-five years leadership experience creating, delivering and growing high technology product and service businesses in consumer and enterprise segments. In his current position, Hamish is responsible for overall P&L, strategic direction, execution and global growth of the Mformation division that serves the needs of business and government organizations of all sizes. Prior to this role, Hamish was Chief Marketing Officer at Mformation, where his responsibilities also included strategic direction and execution of online and offline marketing initiatives to grow market share, awareness, demand, brand equity, and company-wide product portfolios and roadmaps.

HARVEY SHUSTER

HARVEY SHUSTER
President at VuKnowledge Media, Inc

VuKnowledge provides knowledge based solutions and consulting for mobile devices. Harvey Shuster is a  serial entrepreneur, pioneer in microcomputer software as the CPA/Founder for the acclaimed Peachtree Software where he was part of raising the original private equity and venture capital, and pioneer of eLearning as COO of Comsell, Inc.

CLOSE
12:00 - 1:30

Keynote Lunch Presentation

Galleria

Speakers

RALPH DE LA VEGA

RALPH DE LA VEGA
President & CEO at AT&T Mobility

Ralph de la Vega is President and CEO — AT&T Mobility, a position he has held since 2007. He is responsible for the company's largest growth engine. Today, AT&T is the industry's mobile broadband leader and number-one smartphone provider. From October 2008 to January 2012, Mr. de la Vega served as President and CEO-AT&T Mobility and Consumer Markets. In addition to the company's wireless business, he led the company's local consumer wireline operations, including U-verse TV® which has received numerous industry awards.

TOM DALY

TOM DALY
Director, Mobile, Global Interactive Market at The Coca-Cola Company

Tom Daly is a member of The Coca-Cola Company’s Global Interactive Marketing team. Since joining Coca-Cola in 2005, he has lead and contributed to many of the company’s highest profile online programs such as the 2006 Winter Olympic Games, 2006 FIFA World Cup and the award winning (and ground-breaking) re-launch of Coca-Cola.com. He’s been actively involved the company’s mobile initiatives (he’s past Vice-Chairman of the Mobile Marketing Association) and currently oversees a diverse range of initiatives ranging 2D mobile codes to worldwide search marketing programs to the company’s strategies and policies for hiring, evaluating and compensating all interactive service providers.

MARGARET MARTIN

MARGARET MARTIN
Founder and CEO at Merlin

Margaret Martin, Founder and CEO of Merlin, the leader in enterprise Augmented Reality, has over 20 years of experience in leading breakthrough, enterprise level software companies to commercial success. Margaret is a 3rd generation native Atlantan and her experience includes 20 years in the Los Angeles, Silicon Valley and Portland technology markets as well.  Margaret founded Merlin with a $60K GRA Grant and has enabled the company to be customer funded to date. Margaret founded and led several of Atlanta’s first Interactive Media companies and her work includes marquis projects for Turner Broadcasting, AT&T and other Fortune 500 companies.  Margaret has extensive experience in SaaS, innovative media and educational technologies. Margaret will be launching the exciting and entertaining augmented reality experience, Atlanta Midtown Mile, at Mobility LIVE!

CLOSE
1:40 - 2:30

Atlanta as the Hub for M2M Innovation

Rich Theater

Bert & Gerry will host a roundtable to discuss the M2M ecosystem, explain how the mobile ecosystem works, and discuss why Atlanta has become an important hub in M2M. As part of the roundtable, the panel will discuss why all companies are addressing M2M and what attendees should do to build a successful M2M business.

Speakers

BERT DUMARS

BERT DUMARS
VP and Principal Analyst at Forrester

Bert DuMars joined Forrester Research in 2013 and focuses on marketing innovation programs and labs.  He is an accomplished marketing executive with extensive experience in leading digital, social media, ecommerce and mobile marketing efforts for both Fortune 500 and public-sector organizations. He served as vice president of digital marketing and eCommerce for Newell Rubbermaid from 2007-2012. He has also held senior marketing and technology leadership positions at the US Department of the Treasury, Internal Revenue Service, Trend Micro, Intel, Dell, and Southern California Edison.  He received his B.A. from Pomona College and MBA from the University of Michigan, Ross School of Business.

J. GERRY PURDY, Ph.D.

J. GERRY PURDY, Ph.D.
Chief Mobility Strategist at Compass Intelligence

J. Gerry Purdy is a nationally recognized industry authority, focused on monitoring and analyzing emerging trends, technologies, and market behavior in mobile computing and wireless data communications devices, software, and services. Dr. Purdy is an ‘edge of network’ analyst looking at devices, applications, and services as well as wireless connectivity to those devices. Prior to joining Compass Intelligence, Dr. Purdy owned MobileTrax, LLC and enjoyed successful stints at Frost & Sullivan, Dataquest (a Division of Gartner) among other companies.  Dr. Purdy has been a member of the Program Advisory Board of the Consumer Electronics Association (CEA) that produces CES, one of the largest trade shows in the world. He is a frequent moderator at CTIA conferences and GSM Mobile World Congress.

BOB O’BRIEN

BOB O’BRIEN
Vice President, Network & Voice CoE and e-Health/M2M - Americas at Orange Business Services

I am executive with over 30 years of project management and business experience directing large, complex IT infrastructure technology projects and organizations to meet deadlines and reduce costs. As an MBA and Six Sigma Green Belt I have experience directing merging disparate organizations with conflicting goals into responsive teams. Currently I am the VP of Network & Voice Center of Excellence and e-Health/M2M for the Americas. In this role I lead and interface between sales and internal business units to increase time-to-market and sales effectiveness. Areas of focus include global network and network realated services that include: WAN, voice, machine-to-mahine (M2M), video and also mobility, Cisco Maintenance / SMARTNet Global Management & Spend Optimization, unified communications, conversion from TDM to IP Telephony (IPT) and IT data network and integration services.

BETSY FRANCIS
Associate Vice President for Sales and Marketing at AT&T Digital Life

ERIK SALAZAR
Director of Marketing Analytics at Numerex

CHUCK HORNE
Vice President of Product and Service Management at KORE Telematics

Chuck is a senior marketing and product executive with over 30 years of strategic product management and business consulting experience in the wireless, internet, and telecommunications industry. Chuck is responsible for product planning and management of KORE's wireless services portfolio, overseeing the launch of services such as PRiSMPro, KORE LOCATE and KORE Global Connect. Over the course of his career Chuck has driven corporate marketing as well as strategic initiatives in wireless mobile solutions for the automotive, security and vending segments. Prior to involvement in the M2M wireless industry, Chuck led marketing and product initiatives for Data, Internet and video products for Sprint MCI and Imagine.

R.J. OGLESBEE
Sr. Director at Verizon Telematics

Current position is the Business Line Executive for the Mercedes-Benz telematics contracts in the U.S. and China. Scope of responsibility includes product roadmap, new service development, revenue, cost, five year strategy, and client account management.

STEVE HUDSON

STEVE HUDSON
Chief Development Officer at Omnilink

As Omnilink’s chief development officer, Steve Hudson manages corporate strategy, the evolution of channel relationships—positioning Omnilink as the preeminent go-to-market partner—and directs product management and business implementation teams for each of the company’s lines of business. Under his leadership, the commercial division expands Omnilink’s portfolio of LBS and M2M offerings, and extends business solutions to thousands of partner sales teams. Steve Hudson joined Omnilink as its first employee. During his tenure, Steve has played a pivotal role in the forging of critical relationships with tier 1 wireless carriers—establishing Omnilink as a featured application and solution provider—and technology partners. He has been instrumental in leveraging reference customers in key verticals to extend Omnilink technology into new markets.

CLOSE

Transforming Local Media Brands with Mobile

Center Space

Mobile is driving revolutionary change in the ways that TV stations, newspapers and other local media properties engage with customers. Leaders are adopting advanced technology and reaching customers with exciting new products. This discussion will cover how products, technology, content and customer interaction are affected, both in the mobile channel and also across platforms as a result.

Speakers

LOUIS GUMP

LOUIS GUMP
President and Chief Executive Officer at LSN Mobile

Louis is a seasoned executive with deep experience in mobile media, technology, sales and business development. As CEO of LSN Mobile, he leads the overall strategic direction of the company, as well as day-to-day operations, product realization and team development. He is also a member of the board of directors. Prior to joining LSN Mobile, Louis led industry-leading mobile teams at both CNN and The Weather Channel, setting benchmarks for excellence and market impact.

IAN STINSON

IAN STINSON
Digital Audience Director at Cox Media Group

Ian Stinson is Director of Digital Audience for Television for Cox Media Group (CMG).  In his role Ian Stinson drives the digital brand strategy to grow audience and engagement for the COX television station digital products. Stinson has 15 years of experience successfully launching mobile, social, Web and broadcast products, growing engagement and scaling revenue. His vast industry experience also includes driving all phases of product ownership from articulation of vision, market analysis and business strategy to requirements definition, software development and delivery.

PAT LAPLATNEY

PAT LAPLATNEY
VP, Digital Media at Raycom Media

Pat LaPlatney joined Raycom Media in 2007.  He oversees the digital media business with responsibilities for the TV websites, mobile efforts, digital spectrum opportunities, and other emerging-market platforms. His portfolio includes oversight of four television stations, Raycom Sports, along with Business Development efforts for the company. LaPlatney spent the early part of his career with Blair Television.  He also managed businesses for Metro Networks and Westwood One. He is a graduate of the University of Notre Dame with a degree in Accounting.  He and his wife, Karen, have four sons, and reside in Montgomery AL.

MIKE BOLAND

MIKE BOLAND
Senior Analyst and Program Director, Mobile Local Media at BIA/Kelsey

Michael Boland is an industry leading voice on the quickly evolving world of mobile advertising. He is a frequent speaker and organizer at top industry conferences including BIA/Kelsey events, Ad:Tech, WHERE 2.0 and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Huffington Post and Business Insider. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including The Wall Street Journal, Fortune and Forbes.

VALERIE HOFF

VALERIE HOFF
Anchor/Consumer Reporter at WXIA

Valerie has been an Anchor and Reporter at WXIA-TV in Atlanta for 14 years, and worked as an anchor and writer at CNN HeadlineNews for 8 years before that. She currently anchors 11 Alive Weekend Morning News and the Popular Ways to Save segment, which educates 11Alive News viewers on all aspects of saving money,  from groceries to child care to vacations, clothing  and personal finance.   .She has appeared as a popular speaker and media coach at the annual Savvy Blogging Summit in 2010, 2011 and 2012. 

CLOSE

Get Active with Consumers: Combining Data and Mobile to Grow Scale and Revenue

Event Room

Industry experts discuss data, trends, and possible solutions to reach consumers using a solid mobile strategy, user-centered design and partner integration. Learn about capturing new customers, retaining existing customers and driving new revenue using mobile solutions.  Using the The Weather Company as a case study, hear how Weather, drives digital innovation in today's dynamic media landscape.  The Weather Company mobile app is one of the most popular and downloaded apps.  With high usage, Weather captures volumes of data and creates reams of weather information and leverages this data in different contexts to connect with consumers. 

Speakers

CHRIS HUFF

CHRIS HUFF
VP, Mobile & Consumer App Development at The Weather Channel

Chris Huff is Vice President of Mobile and Consumer App Development at The Weather Channel.  The Weather Channel is the world’s leading cross-platform media company and the top Mobile content destination with over 100 Million downloads and over 40 Million unique visitors across all mobile properties.  The TWC app is the #2 all time downloaded iPad and #7 all time downloaded iPhone app in the Apple App Store.  Prior to joining The Weather Channel, Chris worked at The Home Depot for 12 years where he led numerous development teams including International, SAP software development, Enterprise SOA, and more recently Online and Mobile Application Development. 

MIKE WELSH

MIKE WELSH
Creative Director/UX Principal at Mobiquity

Mike brings more than 15 years of combined experience in user experience, strategy, marketing and design to Mobiquity as Creative Director/UX Principal. At Mobiquity, Mike provides strategic direction in our experience design practice to develop effective mobile experiences for our clients. He represents a team of experience architects, experience engineers, and works closely with the design team to produce award-winning experiences that both delight consumers and drive revenue for clients. He works across many diverse technology platforms and brand environments which span all consumer channels thus providing Mobiquity clients with the widest experience and deep expertise to deliver results.

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2:40 - 3:30

The State of the App Economy

Rich Theater

By nearly any measure, the app economy has exploded over the past few years and will continue to see strong growth. But apps themselves have exploded beyond the smartphone revolution that launched them. The handheld and even tablet versions of office suites and video games may today still fall far short of their PC or console cousins.

However, what they may lack in surface complexity, apps are making up for below the surface. They are living across devices and platforms, and tied into a web of companion cloud services that are getting progressively better and mining, storing and syncing your personal history and relationships. The digital marketer’s dream was once one of migrating from right time, right place to one-to-one marketing. We’re now moving far beyond that to take into account the right task and the right frame of mind driven by contextual information such as where someone is and what she wants to get done.

For the foreseeable future, the smartphone will be at the heart of the app economy -- always with us, getting smarter, and extending its reach into other mainstay products in our lives such as TVs and cars. But those products are on their own app journey as well.

Connected televisions will come to know what kind of entertainment we like, cars where we need to go, and eyewear and other wearables that will be able not only to record the events in your life but gauge how they affect your emotions and even your health.

Speakers

CARL NEWTON

CARL NEWTON
Director of Technology Solutions at Slalom Consulting

Carl Newton is the Director of Technology Solutions for Slalom Consulting in Atlanta, working with C-level executives and senior managers of local companies including The Home Depot, Coca-Cola, and AT&T to deliver transformational solutions and innovation. Carl has been in the IT industry for over 20 years and has had the fortune of working in over 15 countries and living in four during a career which has encompassed roles from developer to CIO. As an Enterprise Architect for EDS, Carl worked on a number of global government and enterprise contracts. Carl then spent 10 years as part of the leadership team taking a post IPO start-up software company to a global software and services enterprise with 2500 employees and $300M in annual revenue, serving as the CIO for North America.

DREW IANNI

DREW IANNI
Founder, CEO and Event Chairman at APPNATION

Drew Ianni is the Founder, CEO and Event Chairman of APPNATION, the leading independent, global conference and expo focusing on the burgeoning consumer and enterprise app economies. To-date, APPNATION has produced nine conferences and also recently partnered with GSMA to co-produce and host the AppPlanet OpenForum at Mobile World Congress in Barcelona. Prior to launching APPNATION, Drew was the Group Event Chairman, Senior Global Analyst, and Chair of the North American Advisory Board for ad:tech Expositions. Drew helped produce twenty-three worldwide ad:tech events in seven cities across three continents.  In addition to helping drive record attendance and revenues to ad:tech’s national events in New York, San Francisco, and Chicago, Drew also launched and helped launch and grow several international shows. 

MICHAEL TAVANI

MICHAEL TAVANI
Co-Founder & Head of Product at Scoutmob

Michael is Scoutmob co-founder and head of product. Scoutmob is a venture-backed & nationally recognized local mobile company that was named one of the top apps in all categories by Wired and Mashable and one of the country's most promising companies by Forbes. Michael was awarded 2010 Mobile Marketer of the Year by the Tech Marketing Awards and Top Up-and-Coming Entrepreneur at TiECON Southeast 2013 and is a frequent speaker on startups. He has been quoted in/on CNN, CNBC, The Washington Post, NBC, Mashable, NPR, Travel + Leisure, CBS, and The Huffington Post, among others.

KEVIN PLANOVSKY

KEVIN PLANOVSKY
Co-Founder at Vert

Entrepreneurial spirit with core digital experience on both the agency and client sides of the business. Proven innovator and thought leader in the digital space, particularly as it pertains to social and mobile mediums. Helped build fledgling car-sharing service in Atlanta to profitability in under 24-months. Works with brands like IHG, Weather Channel, Turner, AutoTrader.com, Home Depot, Taco Mac on award-winning digital marketing initiatives. Look for Vert in the 2014 Inc. Magazine 500, coming to a newsstand (& iPad) near you!

DAVID ROLLO

DAVID ROLLO
SVP, Strategy at Rockfish

David Rollo SVP, Strategy for Rockfish, a digital innovation partner that drives business for some of the world's largest brands and part of the WPP Digital network. He was previously Chief Strategy Officer for BLiNQ Media. With over 20 years of experience in digital marketing innovation, David has deep experience in leveraging paid, owned and earned marketing to build engaged customer bases that amplify and extend brand value. David can often be seen as a keynote speaker, panelist or moderator for industry events. He is affiliated with AIGA, AIMA, WOMMA, AAF, AMA Ad:Tech and AWNY.

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Searchandizing: Acquiring New Customers at the Moment of Purchase

Center Space

Research from Forrester indicates that 3 out of 4 consumers use their smartphones to assist in the purchase decision while in-store. That's both an opportunity and a threat for retailers and any other business that wants to connect with today's consumer. Join a panel of industry experts as they discuss the importance of searchandizing in a lively, engaging discussion moderated by Jamie Turner, founder of the 60 Second Marketer co-author of Amazon best-seller Go Mobile. If you're interested in learning more about how to acquire new customers for your business using SmartPhones, tablets and other mobile devices, then you won't want to miss this exciting panel discussion with some of the nation's leading experts.

Speakers

STEVE BAGDASARIAN

STEVE BAGDASARIAN
Strategy & Business Development at Fiksu, Inc.

Digital, social and mobile strategies have been Steve Bagdasarian's passion for the past nine years. At Fiksu, Steve leads the company's Business Development and Traffic Strategy initiatives, growing Fiksu's integration to more than 45 media sources and making the Fiksu platform the world's largest mobile app media inventory. Previously Steve managed both the Digital Strategy and Mobile practice at Boston ad agency, Hill Holliday. Throughout his career, he has worked on creating emerging media ideas that impact business for major brands.

JAMIE TURNER

JAMIE TURNER
CEO at 60 Second Communications

Jamie Turner is the CEO of 60 Second Communications, a full-service marketing agency based in Atlanta, GA. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe. Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He has worked with brands such as AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company. In addition to the 60 Second Marketer blog, Jamie writes for Mashable, HubSpot and Social Media Examiner. Jamie is an internationally-recognized keynote speaker at trade shows, events and corporations around the globe.

MELYSSA ST. MICHAEL
Vice President, Search & Emerging Media at Rockfish

As Vice President of Search and Emerging Media for Rockfish Interactive, Melyssa is responsible for architecting compelling search, content and community solutions for both our clients and our agency.  She brings more than 15 years of experience delivering next-generation methods that identify and incite key consumer targets through multi-channel acquisition. A search-centric digital architect with a core background of persona development, intent frameworks and persuasion-based methods, Melyssa believes that the best digital content is the content that your consumer cares about. Melyssa strives to provide meaningful and relevant content architecture based on deep research and insights into the consumer mindset as the primary foundation for our client’s campaign development. 

JOSE PUENTE

JOSE PUENTE
Director of Mobile Products and Installed Applications at AutoTrader.com

Jose Ignacio Puente is Director of Mobile Products and Installed Applications for AutoTrader.com. He has been with the company for 7 years and in his role he is responsible for developing the company's mobile product strategy.  AutoTrader.com is the nation's leading digital automotive marketplace, connecting millions of car buyers with thousands of local dealers and national automotive advertisers. AutoTrader.com is also the best way to sell a car for private sellers through easy to use and effective solutions to facilitate the process.  The AutoTrader Group includes Kelly Blue Book and other automotive industry software business and is owned by Cox Enterprises.

DAN ISRAEL

DAN ISRAEL
Digital Strategy Lead at Sapient-Nitro

Dan advises retailers, financial institutions and consumer packaged goods companies on the creation of emerging digital experiences. Concepts have included: designing seamless engagements between physical locations and digital experiences, determining what the right contextually relevant content is and how it should be rendered on various touch-points, creating innovative ways to integrate a brand into the lifestyle of the customer, developing mobile wallet experiences and everything in between.

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Big Data, not Big Brother: Unlocking the Value in Big Data while Protecting Individual Privacy and Managing Enterprise Risk

Event Room

“Big data” is one of the leading buzz phrases in technology, having overtaken “cloud computing.”  The Panel will discuss the substance behind the buzz.  The focus of the Panel will be advising organizations on the use of mobile technologies to collect and leverage large-scale collections of data.  We will frame a definition of “big data”; discuss current technologies and innovative trends; review the regulatory frameworks against which use rights in data must be viewed, including emerging developments; and provide practical strategies for evaluating corporate data assets and assisting organizations with making decisions.  The Panel will also discuss some of the unique social implications of big data and highlight approaches to protect individual privacy and manage enterprise risks.

Speakers

DAVID KEATING

DAVID KEATING
Corporate Partner, Technology Group at Alston & Bird

David Keating is a partner in the Atlanta and Washington, DC offices of Alston & Bird LLP and co-leads the Firm’s nationally-recognized Privacy and Security Practice.  David’s practice is focused on developing and implementing strategic data protection compliance initiatives and on enabling critical transactions that raise complex privacy and security issues. He represents a broad array of U.S. and global businesses in compliance matters involving privacy and security laws in the United States, the European Union, Canada, the Asia-Pacific region and Latin America. He is listed in Chambers USA: America’s Leading Lawyers for Business and The Best Lawyers in America.

SANJAY SUBRAMANIAN

SANJAY SUBRAMANIAN
Partner, Forensic Service's Threat Management Group at PwC

Mr. Subramanian is a Partner in PricewaterhouseCoopers' Forensic Service's Threat Management Group headquartered in the Washington Metro Region. He specializes in helping clients respond to crises stemming from complex litigations, corporate disputes, regulatory actions, corruption, AML, and for fraud detection and prevention purposes. He was a lead inventor of PwC's patented fraud detection capabilities and manages the Washington DC and Philadelphia Forensic Data Analysis teams.

ASHLEY PAGE
Corporate Counsel at Google

Ashley Page is Corporate Counsel for Google Inc., where she is the lead commercial attorney for Google’s shopping products and services.  Ashley advises Google in all aspects of shopping related commercial transactions, licensing and partnerships, as well as on product development, technology strategy and emerging technology issues.  Prior to joining Google in 2010, Ashley was an attorney in the Intellectual Property Transactions Group at Alston & Bird and the Corporate and Securities Group at Arnold & Porter in Washington, DC.

JOHN EISENHAUER

JOHN EISENHAUER
Sr. Director, Data Governance at McKesson

Mr. Eisenhauer is the founder of the Data Governance Society, Inc and the TAG Data Governance Special Interest Group (SIG).  He is the author of two books about Data Governance and Strategy, “Heads Up! The Data Tsunami Survival Guide” and “The Elephant in the Room.”  He has also co-authored many papers on Strategy Formulation, Outcome-Based Logic and creating predictable and quantifiable Customer Value.  Currently, Mr. Eisenhauer is the Senior Director of Data Governance for McKesson Corporation.  In this role he leads the Data Governance Office (DGO) including the Enterprise Data Architecture, Information Strategy, Enterprise Data Management and Strategic Business Intelligence teams.

TONY NOTO
VP Technology - Enterprise Data Architecture and Governance at Equifax

 

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3:30 - 5:30

Mobility LIVE! Intern Summit presented by Verizon

This event is by invitation only.

CLOSE
3:40 - 4:30

Leveraging Your Mobile Wi-Fi Network as a Strategic Business AssetHotspot 2.0

Rich Theater

The convergence of Wi-Fi and Cellular on mobile devices has been the catalyst for the exponential growth in mobile data and the mobilization of the Internet.  As part of this new innovation cycle, we are seeing a convergence of Mobility and Big Data/Analytics that are allowing businesses and service providers to leverage their Wi-Fi networks as a business asset.  This session will look at how venues are leveraging their mobile Wi-Fi networks to deliver context aware mobile experiences to consumers in their venue and optimize their business operations.

Speakers

DIEGO GASTALDI

DIEGO GASTALDI
Director of Operations in the Office of the CTO at Cisco Systems, Inc.

Originally from Argentina, over the past 20+ years Diego has been working with Service Providers in all regions: North and Latin America, Europe, Mainland and SouthEast Asia to help them address critical business problems through the use of innovative technologies. Over these years, he has held positions in the areas of Engineering, Product Management, Sales, Business Development, Strategy, Operations and General Management, leading a Business Unit with annual revenues of $500M. He has participated in multiple M&A efforts for Cisco, including a couple of recent acquisitions. He is currently responsible for driving Innovation across Business Groups in Cisco, along with key Academic Partners, and key strategic Service Providers worldwide. Along these lines, he is intimately involved with AT&T's Atlanta Foundry at Georgia Tech, where Cisco is the Host Sponsor.

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Inside Mobile Commerce: What’s Next, What’s Needed, What’s Now?

Center Space

Mobile phones are the most widely spread electronic devices on the planet. And one thing is clear – despite the unstable economical state in a great amount of countries, mobile phone market today is very promising and mobile commerce is booming. Daily, millions of users received new mobile commerce capabilities all possible due to use of efficient and low cost tools accessible any time and any place. This panel of mobile commerce enablers  will dive into what’s next, what’s needed and what’s happening now in mobile commerce.  The group will give their views on technologies like NFC (Near Field Communication), mobile wallets, P2P payments, location-based services (LBS), mobile coupons and countless mobile apps. Sharing with all what’s making it easy for merchants and consumers to join today’s mobile commerce economy.

Speakers

GINGER SCHMELTZER

GINGER SCHMELTZER
Senior Vice President, Emerging Payments at Fiserv

Ginger Schmeltzer is Senior Vice President of Emerging Payments at Fiserv, Inc. (NASDAQ: FISV). In this role, Schmeltzer leads development and execution of enterprise-wide initiatives to facilitate the delivery of new payment services, with a focus on the rapidly evolving the mobile payments market. Schmeltzer joined Fiserv in August 2012, bringing significant experience in both digital channels and payments. Prior to Fiserv, Schmeltzer most recently served as Senior Vice President of Digital Channel Management at SunTrust Bank where she oversaw online banking, mobile banking and digital money movement technologies, in addition to online sales and the SunTrust.com website. During her time at the bank, Schmeltzer also developed and executed strategies for mobile financial services, person-to-person payments and electronic billing and payment.

MARC GINSBERG

MARC GINSBERG
EVP, Merchant Services at Cardlytics

Mark is responsible for top line company revenue. He oversees advertiser sales, analytics and corporate marketing. Sales team includes national account sales, regional / local sales and media agency sales.

JEFFREY B. MCCONNELL

JEFFREY B. MCCONNELL
CEO at Whisper Communications

Jeff is CEO of Whisper Communications, a technology spinout of Georgia Tech and their Venture Lab program. Whisper is focused on securing proximity commerce by protecting the data while in transit with the Whisper Cone of Silence.  Jeff has a breadth of payments experience including both staff and operating roles at American Express, First Data, Western Union and Moneygram, He has an undergraduate degree in Accounting from the University of Florida and an MBA from the University of Colorado.

MIKE NEUMEIER, APR

MIKE NEUMEIER, APR
Principal at Arketi Group

Mike Neumeier, APR has nearly 20 years of proven experience in public relations, marketing and analyst relations. Mike is one of the principals of Arketi Group, a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue.

ESTHER PIGG

ESTHER PIGG
Business Development Executive at clearXchange

As the Business Development Executive for clearXchange, Esther serves as industry ambassador and platform expert.  Equally owned by Bank of America, Wells Fargo and JPMorgan Chase, clearXchange is the first network in the U.S. created by banks that lets customers send and receive person-to-person (P2P) payments easily and securely. Prior to joining clearXchange in September 2011, Esther led the FIS Sales Strategy team and various payment product management and strategic planning teams at Fiserv/CheckFree. Additionally, Esther led product management teams at Bank of America Global Treasury and Trade and started her career with JPMorgan Chase Private Banking and Commercial Banking.

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Big Data and Mobility

Event Room

During this session, attendees will learn how to leverage big data analytics and mobility to create new services.

Speakers

RADHIKA SUBRAMANIAN

RADHIKA SUBRAMANIAN
CEO at Emcien Corporation

Emcien CEO Radhika Subramanian is a seasoned entrepreneur with decades of experience helping large organizations utilize the insight buried within their data. Before co-founding Emcien, Radhika was President and CEO of Idmon Corporation, which was funded by Cordova Ventures and Imlay Investments and ultimately sold to Swissair Group in 2001. Numerous associations have recognized her as an innovator and pioneer in analytics, with a proven track record with global giants such as Porsche, John Deere, NCR, Dell and more. She is recognized as a Leading Woman in Technology by WIT, was a finalist for the Franz Edelman Prize in Excellence in Management Science, and more. A sought-after presenter and speaker, she is a regular contributor to trade and national publications, including Forbes, SmartData Collective and IndustryWeek.

CY SMITH

CY SMITH
Founder & CEO at Airsage

Cy Smith has taken his in-depth knowledge from over 25 years of experience in the telecommunications industry and GIS and GPS‐based solutions to transform the way we collect and analyze wireless signaling data and turn it into meaningful and actionable information using aggregated information to model, evaluate and analyze the movement and flow of commuters and consumers. A graduate of The Georgia Institute of Technology, Cy earned a BS in Industrial and Systems Engineering. He has been recognized as one of Georgia Tech’s “Outstanding Young Engineers” by the Georgia Tech Alumni Association and has received awards from the American Electronics Association for leadership and innovation in technology.

DR. SAMUEL FRANKLIN

DR. SAMUEL FRANKLIN
Senior Analytical Lead at Google

Dr. Samuel Franklin is a Senior Analytical Lead at Google with expertise in Big Data analytics, statistics, and consumer psychology.  He advises Fortune 50 companies and their advertising agency partners on the application of advanced analytics to digital marketing program optimization and retail strategy development.  Sam is also active in Atlanta’s technology start-up and venture capital communities. Dr. Franklin has worked in both the public and private sectors, beginning his career as a Presidential Management Fellow with the U.S. Department of the Treasury.  Sam earned his B.S.B.A. in Finance from Georgetown University’s McDonough School of Business and continued on to Columbia University where he earned an M.A., M.Phil., and Ph.D. in cognitive psychology.

JEFF ANOP

JEFF ANOP
Senior Director, Product Strategy at Equifax Personal Solutions

Jeff Anop leads Product Strategy for Equifax Personal Solutions with responsibility for new product innovation across all web and mobile channels. Mr. Anop joined Equifax in 2012. Prior to joining Equifax, Anop held several product leadership positions including product manager at AutoTrader.com, vice president of product at Primedia and vice president of operations at Sharecare.com.

AJIT PATANKAR

AJIT PATANKAR
Assistant Vice President, Product Strategy & Marketing at IMImobile N. America

Ajit heads Product Strategy and Marketing for IMImobile for the North America region and is responsible for leading Product management, Marketing, and Innovation. His current focus is on driving key strategic initiatives in mobile CRM, mobile Data Analytics, and Customer Experience Management. Ajit has over 12 years experience leading interesting and challenging projects in the wireless and payment processing industries. Prior to his current role, Ajit worked for First Data and AT&T and was involved in building and marketing mobile products. A long-time Atlanta resident, Ajit started his carreer as a data architect and software engineer, and has a MBA from the University of Michigan, Ann Arbor, and a MS (Computer Science) from Louisiana Tech University.

RUBINA OHANIAN, Ph.D.
Leading Big Data and Analytics for Emerging Devices Organization at AT&T

Rubina Ohanian, Ph.D. leads the Big Data and Analytics initiative for the Emerging Devices Organization at AT&T.   Dr. Ohanian is an accomplished marketing executive and data scientists and while working at Accenture, Teradata, Sony Pictures Digital, and BellSouth she leveraged her expertise in Big Data, Business Intelligence, Analytics and CRM to drive revenue growth, improve customer experience, and increase customer acquisition, retention and brand awareness. In her current role at AT&T she will be responsible for leading the development of big data platform assisting AT&T’s Emerging Devices with its continued growth.

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4:40 - 5:30

Personal Devices, Personal Connection: Mobile Advertising from the Perspective of Brands

Rich Theater

Business Insider recently reported that 90 percent of 18-29 year olds sleep with their smartphones, and the latest Mary Meeker slides contained data saying that people check their phones an average of 150 times over the course of a single day. These statistics speak to the tremendous personal connection people feel with their devices, and the need of the consumer to never be apart from their phone or tablet.

As advertisers examine today’s landscape, they suddenly find themselves with a chance to reach consumers nearly 24 hours a day, on devices that they are being used for everything from gaming to finding a restaurant to eat at that night.

The most successful brands have discovered that they can use mobile to reach and engage consumers in ways that are not possible in any other medium, and they are setting up campaigns with unique targeting and creative capabilities that are truly moving the needle.

In this panel, representatives from Home Depot, InterContinental Hotels and Moxie Interactive will discuss the top mobile trends that are impacting the landscape today, and the unique approaches to advertising that they are taking in response. 

Speakers

JOSH CHERFOLI

JOSH CHERFOLI
Online & Relationship Marketing Manager at Porsche Cars North America

As the online and relationship marketing manager at Porsche Cars North America, Josh is responsible for all interactive and direct marketing activities for Porsche in the US market.  These activities range from the corporate websites and mobile marketing to social media and gaming.  Josh has been at Porsche for 7 years.  During this time, he has launched the Porsche Facebook page, Youtube Channel as well as owner and fan-specific social channels like Porsche Drive and the Porsche Family Tree. Josh has over 20 years of interactive, database marketing and advertising experience.

ALIA LAMBORGHINI

ALIA LAMBORGHINI
Vice President, Sales at Millennial Media

Alia Lamborghini leads Millennial Media’s South and Central Regions, where her teams are responsible for mobile strategy and business development for clients such as Bank of America, Coca-Cola, Delta Airlines and Progressive Insurance. Alia joined Millennial in January 2010 after spending eight years as a sales executive with Advertising.com and AOL. Alia is active in the mobile marketing community in Atlanta, is the current chair of the Mobile Marketing group within AIMA, a steering committee member of Digital Divas Atlanta, and was named to Mobile Marketer’s 2013 Mobile Women to Watch.

JENNIFER GASSMAN

JENNIFER GASSMAN
VP Group Media Director at Moxie Interactive

Jennifer is an experienced digital marketing professional with extensive skills in digital strategy, planning, buying and operations. She’s a self-motivated and results-oriented individual who can lead and inspire teams with the ability to navigate complex environments and organize around the evolving needs of a dynamic marketplace. Jennifer oversees the strategic digital media planning and buying for Verizon Wireless. Directing a team of planners and buyers, Jennifer is responsible for the media planning development, integration with traditional media, and seeking new and innovative solutions while ensuring measurable and actionable results. As managing director, media for Studiocom, Jennifer oversaw the Media department’s strategic vision and operations for all media clients.

MATT JONES

MATT JONES
General Manager Mobile at The Home Depot

Matt Jones is General Manager, Mobile for The Home Depot, the world’s largest home improvement retailer.  He oversees mobile and tablet products core to the company’s interconnected retail strategy including Home Depot’s mobile web site and native apps for iPhone, Android and Windows.  Prior to joining The Home Depot in 2011, Jones was Vice President, Mobile Strategy and Operations at Gannett/USA TODAY where he managed the company mobile program since 2000.  He has also worked in a variety of online product management, marketing and business development roles.  Jones is active in several industry associations including The Mobile Marketing Association (MMA) and CTIA-The Wireless Association.

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Understanding the Value of Mobile Advertising for Brands

Center Space

Learn how the cost of mobile advertising outperforms most traditional digital channels. And how a new metric, Cost Per Engagement on mobile, shows the persistent and pervasive engagement power of mobile apps to build your brand, based on research from Fiksu labs.

This session will cover:

  • How mobile advertising delivers highly efficient brand presence
  • Why Cost Per Engagement on mobile is a critical new metric
  • How mobile advertising can be an inexpensive and efficient way to boost awareness and engagement

Speakers

STEVE BAGDASARIAN

STEVE BAGDASARIAN
Strategy & Business Development at Fiksu, Inc.

Digital, social and mobile strategies have been Steve Bagdasarian's passion for the past nine years. At Fiksu, Steve leads the company's Business Development and Traffic Strategy initiatives, growing Fiksu's integration to more than 45 media sources and making the Fiksu platform the world's largest mobile app media inventory. Previously Steve managed both the Digital Strategy and Mobile practice at Boston ad agency, Hill Holliday. Throughout his career, he has worked on creating emerging media ideas that impact business for major brands.

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mGovernment: Mobile's Role is Transforming Government Services into Efficient Engines

Event Room

Mobile is impacting every industry and touches people's lives in significant ways.  Government services can become more efficient, automated, and personalized by leveraging the security capabilities in everyone's pocket today with instant access to relevant credentialing and personal information.

Speakers

ALAN DABBIERE

ALAN DABBIERE
Chairman at AirWatch

Alan Dabbiere is the chairman of AirWatch, a leader in enterprise-wide mobile device and WLAN management solutions, having joined the company in 2006. In his role, he drives the company’s vision, direction and growth plans. Mr. Dabbiere is also the president of AJD, LLC, a privately held investment company, and he serves on the board of PrimeRevenue, an Atlanta-based supply chain fi­nance company.

SENATOR JOHN ALBERS

SENATOR JOHN ALBERS
Georgia Senator and Client Partner at Slalom Consulting

Senator John Albers represents North Fulton County in the Georgia Legislature and is a Client Partner at Slalom Consulting.   Senator Albers was first elected in 2010 and has championed creating “Peachtree Valley”, virtual education, tax reform, public safety and innovative transportation solutions.  As a Client Partner with Slalom Consulting, Albers leads Georgia based teams to be the thought leaders for Atlanta’s largest corporations.   Senator Albers has a 20 year history in technology and telecommunications.

REED PETERSON

REED PETERSON
VP, Global Head of Strategic Engagement and Head of North America at GSMA

Reed Peterson is the VP, Global Head of Strategic Engagement and the overall Head of North America for the GSMA, the global trade organization for the mobile industry spanning over 200 countries, representing nearly 800 of the world’s mobile operators and more than 200 companies in the broader mobile ecosystem. In these roles Reed manages the global teams responsible for engagement with Mobile Network Operators and ecosystem players on all GSMA’s projects, programmes and activities as well as oversees all GSMA activity in the North American region.

RACHAEL NAGROWSKI

RACHAEL NAGROWSKI
Director of Data Sales at Verizon Wireless

Rachael Nagrowski is the Regional Director of Data Sales for Verizon Wireless’ Georgia/Alabama region.  Her team assists the Retail and B2B sales channels in selling Verizon’s portfolio of data products and services.  Rachael has 13 years of industry experience, including managing inside, outside, technical, and retail sales teams. She joined Verizon Wireless in 2007.  Rachael holds a Bachelor of Business Administration degree from Georgia State University. She is based in Alpharetta, GA.

ASHU JOSHI

ASHU JOSHI
Product Strategy and Management Lead for the Connected Life and Internet of Things platform for the Connected Devices BU at Cisco Systems

Ashu Joshi leads Product Strategy and Management for the Connected Life and Internet of Things platform for the Connected Devices BU at Cisco Systems. In this role he is responsible for defining how connectivity and Internet of Things (IoT), especially mobile, will change the lives of consumers. He has had an opportunity to interact with customers, globally, for numerous use case of Mobility and IoT in verticals such as Energy Management, Smart & Connected Cities, eHealthcare.

MARVIN LASTER
Senior Architect at IBM

Marvin Laster is a Senior Certified Architect with our Smarter Cities team.  In his 15 year career with IBM, Marvin has worked with the Government, Financial Services, Education, Automotive, and Commercial sectors.  Marvin's Smarter Cities projects include the City of Boston, City University of New York, and the Miami Dolphins among others.  Marvin has a BA in Urban Planning and a M.S. in Environmental Engineering.

CLOSE
5:30 - 8:00

Connect Live Reception

Piazza

Speakers

GLENN LURIE

GLENN LURIE
President, Emerging Enterprises and Partnerships at AT&T

Glenn Lurie is President of Emerging Enterprises and Partnerships for AT&T Mobility. Mr. Lurie leads AT&T’s strategic initiative to drive innovation by building high growth businesses both inside and outside the traditional wireless sector. In his role, Mr. Lurie is responsible for AT&T’s Emerging Devices Organization, which he launched in 2008 to bring wireless connectivity to a host of new devices and applications — including personal computing, eReaders, telematics, eHealth and wellness devices, and machine-to-machine communications solutions.

CLOSE

 

Date of Mobility LIVE!:
September 23-24, 2014

Location of Mobility LIVE!:
Mid-Town Atlanta
Georgia

 

Featured 2013 Speakers

Ralph de la VegaRalph de la Vega
President & CEO at AT&T Mobility

Alan DabbiereAlan Dabbiere
Chairman at AirWatch